“How can something that does not move be so moving? How can something that makes no sound say so much? That’s the power of print.”

These words from Sappi Fine Paper’s celebrated series “Life with Print” crystallizes the value print offers amid the latest marketing concepts of Integrated Marketing, Multi-Channel Distribution, Viral Marketing and Glance Media.

PaperSpecs’ next Webinar “Life with Print” will uncover the truly unique way print adds value to capturing memories, imagination and attention that build brands, sell goods and deliver corporate messages.

Print’s Unique Role in the Marketing Mix
“Guest speaker Daniel Dejan, North American ETC Print and Creative Manager for Sappi Fine Paper, will demonstrate print’s effectiveness through the use of elements from the highly regarded “Life with Print” series; direct mail, brochures and catalog campaign case studies; and hard data.

The “Life with Print” Webinar will show how print:

• offers advantages over electronic media
• increases the efficiency of other media
• can be used effectively in conjunction with e-media
• retains its personal attraction with consumers

This Webinar is perfect for designers, advertisers, marketers and media strategists who want to know how to effectively use print within the new marketing business models.

When:
Tuesday, October 27, 2009
from 2:00 to 3:00 p.m. Eastern Time
(11:00 a.m. – Noon Pacific)

Where:
Anywhere – all you need is an Internet connection.

The “Life with Print” Webinar is free for PaperSpecs members. Non-member cost is $19.95.

Space is limited, so reserve your seat now!

Sappi Fine Paper has been gracious enough to make the “Life with Print” series booklets available to all Webinar attendees. If you register by midnight, October 18, 2009, your booklets should arrive in time for this special event