This session will examine packaging’s ten essential elements, the importance of paper selection in packaging, why packaging is one of the best branding tools available to designers and what tomorrow’s packaging will look like.

Get Your Client’s Noticed … the first time!
“Steve Sikora brings unparalleled experience to this topic,” says Sabine Lenz, CEO of PaperSpecs. “While his list of awards and clients (Apple, Aveda, Macy’s, Virgin USA, Frank Lloyd Wright Foundation, among many others) is impressive all by itself, his fine art background and strong social consciousness enrich Sikora’s expert view in a way I know Webinar attendees will find engaging.”

“Packaging design is perhaps the most compelling of creative activities,” says Sikora. “Choosing formats, colors, materials, images; considering special finishes, odd shapes, display requirements; and reaching for environmentally sustainable objectives. As a designer, you need to be prepared to handle all of these elements in the effort to get the client’s product or idea noticed the very first time … and looked for again and again!”

Webinar Highlights
As well as explaining the true nature of packaging, Sikora will discuss:

• Paper selection for packaging
• Why packaging is one of the best branding tools
• The ten essential criteria of good packaging
• Why packaging matters - even if you don’t do packaging
• What tomorrow’s packaging will look like
  

When: Thursday, July 22, 2010
from 2:00 to 3:00 p.m. Eastern Time
(11:00 a.m. – Noon Pacific)

Where:
Anywhere – all you need is an Internet connection.

Thanks to the generous support of Neenah Paper,“Packaging: Tying It All Together” is FREE and open to the public.

Space is limited, so reserve your seat today for this special event.

Step 1: To reserve your spot for the “Packaging: Tying It All Together” Webinar, please complete the registration information below.

Step 2: You’ll receive an e-mail with the Webinar log in information (and we will send you a reminder on the morning of the Webinar as well) … so make sure you enter your primary e-mail address in the box below.

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