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In this edition:
• Profile: An Ample Sample of Pocket Folders - Neenah Paper
• Premium Quick Tip: If Print Were Really Dead ...
• Our Hat’s In the Ring – West Linn Paper
• Trump Towers Above the Rest – Mohawk Fine Papers
• In Vogue: Yesterday and Today – Wausau Paper
• In Other News
• Paper Tip: INK on Paper: Beyond Your Sightline
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| An Ample Sample of Pocket Folders |
Hot off the press! Neenah Paper has just released another in its popular Ample Sample series, this one a collection of commercial reprints of real world pocket folders.
 The samples give designers and printers a chance to see real world examples of some of the unique ways Neenah’s premium papers are used.
The carrier folder itself, printed on a rich OXFORD 130 lb. duplex cover, is a tactile exploration using embossing, foil stamping, diecuts and sewing, a stunning example of how color and texture can make a folder special.
It’s an ideal design for a folder that requires increased capacity to hold heavier materials. The sturdy gusseted pocket contains six folders, from different types of businesses, showcasing a variety of weights, colors and textures.
Read the complete profile.
Be one of 100 lucky PaperSpecs readers to receive Neenah Paper’s latest Ample Sample Folder by e-mailing samples@neenahpaper.com. |
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If Print Were Really Dead . . .
How would you finish this sentence?
"If print were really dead, there would be no _______."
I belong to a number of print-related online groups, and this statement started quite a list of what can only be described as proclamations of love for print. Granted, we are more likely to get our news, sports and weather from the Internet because of its timely and dynamic content. But print is far from dead as a promotional medium despite the hype regarding social media, mobile media and e-mail blasts.
... Read the complete Premium Tip.
... and while you are in the Members Only area, check out the latest mill promotion "Private Watermarks" from Neenah Paper.
If you are not a Premium Member of PaperSpecs yet, join today! |
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| Our Hat’s In the Ring |
West Linn Paper shows its competitive spirit in the clever new Capistrano “Our Hat’s in the Ring” promotion.
 Designed by Doug Oliver Design Office, the 4-color plus spot gloss varnish piece uses beautiful vintage hat photography by Heffernan Films with copy by Penny Benda. The promo includes a foldout poster showcasing each of the vintage hats as well as individual 60 lb. – 100 lb. Capistrano gloss and matte printed sample sheets.
“The hat theme was chosen because we wanted our customers, printers and designers to know that, although we are a small mill, when it comes to quality and consistency, our Capistrano No. 2 web papers can go head-to-head with any competitor on the market – thus, “Our hat is in the ring,” says Jill Crossley, director of marketing at West Linn Paper.
Each hat represents a characteristic of the Capistrano paper – Sophisticated, Reliable, Sensational, Smooth, Competitive, Eye-catching, Solid and Snappy. All of the pieces are contained in a kit cover printed on 80 lb. Capistrano gloss cover.
To request a copy of “Our Hat’s in the Ring” promotion, please e-mail customerservice@westlinnpaper.com.
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| Trump Towers Above the Rest |
Driven by Design, the Trump International Hotel & Tower Dubai proposal book, designed by Seventh Art Incorporated, was named the grand prizewinner of the second annual Mohawk i-Tonies digital print competition.
The piece was produced in true luxurious Trump fashion. In the space of a week, Texas Graphic Resources was able to produce and deliver the books to Dubai for an exclusive launch party given by Donald Trump, Nakheel and Sheik Mohammed bin Rashid Al Maktoum.
The stunning architectural images in the oversized photo book were printed on Mohawk Kromekote IN-fusion C2S 12 pt. on an HP Indigo 5000. All sheets were then silkscreen UV coated. The custom hand bindery was designed in-house as a way to maximize the usage of a single sheet.
The Mohawk i-Tonie awards celebrate the art of digital print production. Eligible entries are those that are produced with a HP Indigo press on Mohawk papers for HP Indigo. You can see images of this and the honorable mention award winners at mohawkpaper.com.
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| Must Haves |
Visit Must Haves to order the latest mill offerings.
New Leaf Paper – Primavera Silk Sample Pack
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| In Vogue: Yesterday and Today |
Wausau Paper’s new print promotion, In Vogue, is a collection of objects with enduring appeal that showcases the time-honored style of its Royal Linen line.
 In Vogue invites designers and printers to explore trends from the past that continuously reemerge with modern twists and updates – chandeliers have returned to style with new bright, vibrant colors; wide, colorful belts from the seventies and eighties instantly update any modern outfit; traditional plaid patterns in trendy, bright colors adorn everything from shirts to scarves to tennis shoes.
The print promotion reminds printers and designers about the many ways design is reinvented, and encourages them to use beautiful and versatile writing, text and cover papers to add new life to their work.
All Royal Linen writing, text and cover papers are Forest Stewardship Council certified and most of the offering is also Green Seal certified.
As a special offer for PaperSpecs members, please log in and select “Mill Promotions” to request a copy of In Vogue.
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| In Other News |
• Lynx Digital Offering Expands
Domtar’s line now includes 100 lb. text weight ...
• More FSC and China Collaboration
A signed memorandum will strengthen FSC’s presence ...
• New One-Year Plan Available
CreativePublic recently added a new $19.95 membership ...
• PEFC Talks Growth at Paperworld
CoC certificates recorded an increase of 36 percent in ...
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He was deluged with questions (and loved it!). Those he didn’t have time to answer online have been addressed below and cover queries about using the BRC certification logo, how density affects color, when Pantone Color Guides are updated, how to get good ink opacity on dark stocks and much more.
