You found a great image, prepared the file, proofed (or printed) it and … well, it didn’t even come close to meeting your expectations for quality or color intent. Even worse, you may have had to pay to “correct” what seemed a perfectly wonderful image. So what happened?

PaperSpecs Webinar “Managing Critical Color” with Daniel Dejan, North American ETC Print and Creative Manager of Sappi Fine Paper, will answer that question by revealing the critical areas where most print challenges are generated.

Dejan will address image capture, ensuring images have the correct profiles for your workspace, managing critical colors throughout the process, the tools most needed for proper color viewing and quantification, rendering intents and releasing files to printers to get as close to color expectations with minimal quality or time loss and unexpected fees.

What You’ll Learn
In a step-by-step review and discussion, you’ll learn how to:

• Work with photographers regarding image capture requirements and retouching, profiles and archiving for repurposing
• Anticipate paper’s impact on color
• Use Photoshop to set working space and profiles of images
• Manage critical colors: product replication, corporate identity, branding
• Use tools of the trade to your advantage
• Set up a proper workflow for releasing files
  

Spare the frustration
As a content creator, you often take on the task of color management by building and programming color management into your print-ready files, but sometimes you’re frustrated with the results.

If you aren’t sure why or how it went wrong, this Webinar will uncover the answers and show you how to get the color you want and expect by accessing the proper tools available in today’s software programs.

Managing Critical Color is ideal for designers, project managers and print production managers.

The Webinar is free for PaperSpecs members. Nonmember cost is $14.95. Space is limited, so reserve your seat today for this special event.

When
Tuesday - December 2, 2008
from 2:00 to 3:00 p.m. Eastern Time

Where
Anywhere – all you need is a telephone line
and an internet connection

Cost
PaperSpecs members - FREE
Non-Members - $14.95

The Webinar is made possible thanks
to the generous support of Sappi Fine Paper.

Space is limited, so reserve your seat today
for this special event.